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March 18, 2002

If you have school-age kids,

If you have school-age kids, maybe they're becoming involved in NikeFC too. "Nike FC" is the latest covertly branded marketing to kids (part of the Nike Football effort). It's appalling that these multinational sales campaigns are infiltrating our schools under the guise of sports and education. Doubly so when the company involved still has so much to cover up.

The kids are encouraged to visit www.nikefc.com and join in surveys and games surrounding "nike football".
Who will tell them the truth?

When [a couple] were interviewed and photographed (in November 2001) the woman was eight months pregnant. They are scared. Already they are paying US$8 per month rent, and another US$1.20 for water. In November 2001his [monthly] wage was US$43.5 and when there was overtime available the maximum extra income he was able to earn was UD$20. "Now there is no overtime... As a parent I am very worried about my baby."