March 19, 2002
No doubt Nike have taken
both of which appear to have been disregarded in this case. We'll see.
No doubt Nike have taken the very best legal advice around their promotional material, but I just briefly checked the Advertising Standards Authority's codes and found
23.1
Advertisers, publishers and owners of other media should ensure that advertisements are designed and presented in such a way that it is clear that they are advertisements.47.3:
Advertisements and promotions addressed to or featuring children should not exploit their credulity, loyalty, vulnerability or lack of experience:
a) they should not be made to feel inferior or unpopular for not buying the advertised product
b) they should not be made to feel that they are lacking in courage, duty or loyalty if they do not buy or do not encourage others to buy a particular product
both of which appear to have been disregarded in this case. We'll see.
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see also:
{groove:
[ ray,
matt,
paresh,
mike,
jeff,
john ],
other:
[ /* more blogroll to follow */ ]
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